Black November Special offer & free shipping

It’s no longer just a day — it’s a month (and beyond) of relentless offers and deep discounts.

But what does that mean for small, ethical businesses?
It means little to no revenue to pay the bills.

As a small independent business where margins are already tight, I’m forced to make a tough choice:
Do I run deals to compete — just enough to cover the basic costs of keeping the business going — or do I stand firm and risk losing the essential revenue that keeps the lights on?

The reality is, Black Friday doesn’t just hit for one weekend. It impacts small businesses for three months — the month before, as shoppers hold off for deals, and the months after, when spending slows down again.

We’re already navigating a cost of living crisis and the latest government budget decisions. These deals I offer now will cover running costs — but not a wage for me.

It’s not an easy path, but it’s one many ethical small businesses are walking this “Black November.”
Sometimes I wish I imported everything and had a 500% margin to play with… but then again, that’s not who we are. 💚